About RMAD

What does RMAD do?
RMAD is a nonprofit education and advocacy organization dedicated to helping eliminate the human-imposed suffering of animals in the Rocky Mountain region. RMAD's major programs focus on prairie wildlife, companion animals, vegetarianism, and the use of animals in entertainment. RMAD furthers its mission through public education, investigation and research, the legislative process, direct action, and appeals to reason and compassion. RMAD strives to collaborate with other organizations to the greatest extent possible. RMAD creates model programs to benefit other organizations, thereby extending its reach far beyond the Rocky Mountains. RMAD further serves the public by responding to hundreds of animal-related inquiries each year.

When was RMAD founded?
RMAD was formed in 1994 by Colorado's Front Range animal protection community in response to the need for a unified animal advocacy organization. The triggering event was the 1993 undercover exposé of horrific conditions at an intensive egg farm operation in Boulder, Colorado. Leveraging the publicity generated by the video, a small but dedicated group of volunteers banded together to form RMAD.

Who is on RMAD's board of directors?
RMAD's board of directors is composed of David Crawford, Mark Reinhardt and Lynne Sprague. The board of directors oversees the activities of the executive director, sets policy, establishes and maintains the organizational vision, performs community outreach, and raises and allocates funds. For more information, visit www.rmad.org/aboutbod.html.

Where does RMAD get its funding?
Approximately 75 percent of RMAD's funding comes from individual contributions and membership dues. Approximately 20 percent comes from foundations. The remaining 5 percent comes from businesses and corporations.

How does RMAD work?
Historically, volunteer effort has fueled the work of RMAD. Over the years, paid staff has been phased in to support these volunteers, conduct program work, and administer the organization. Today a small staff supports the organization, which continues to rely heavily on volunteers.

How does RMAD spend its money?
RMAD devotes approximately 80 percent of its budget toward programs that directly support education and advocacy efforts on behalf of animals. RMAD uses about 20 percent of its budget for administration and organizational development.

How can I support RMAD?
There are several ways to support RMAD and the animals. RMAD relies on both financial support and people power. If you want to volunteer, visit http://www.rmad.org/volunteer.html. If you'd like to join RMAD or make a financial contribution, visit www.rmad.org/join.html. You can also support RMAD by visiting the group's online shop. Finally, we urge you to support the businesses that support RMAD.

Where can I find RMAD merchandise?
RMAD sells videos, T-shirts, stuffed animals, and many other products through its online store. You can also shop RMAD by calling 303-449-4422.

I prefer to make an anonymous donation. How do I do that?
If you include with your donation an indication that you wish to remain anonymous, RMAD's small staff will ensure that no one else within the organization will see your name. We will guard your identity with the strictest confidence. If you don't want the RMAD staff to know your name, you may contribute anonymously by sending a cashier's check to RMAD at 2525 Arapahoe, Suite E4-335, Boulder, CO 80302; or by visiting NetworkForGood.com.

Does RMAD collaborate/affiliate with other organizations?
RMAD strongly advocates for collaborations and partnerships, both in the Rocky Mountain region and across the country. RMAD has:

  • Led the formation of the Prairie Dog Coalition, which includes the Animal Protection Institute, The Center for Native Ecosystems, Forest Guardians, The Fund for Animals, The Humane Society of the United States, In Defense of Animals, Jews of the Earth, People for the Ethical Treatment of Animals, People for Native Ecosystems, Sinapu, and the Southern Plains Land Trust (formed in 2001, ongoing)

  • Led the formation of the Boulder Progressives Executive Directors Peer Group, which includes Sinapu (a predator protection organization), Jews of the Earth, and the Rocky Mountain Peace and Justice Center (2002)

  • Partnered with Political Voice for Animals to produce a series of voter forums in the Denver/Boulder area (2000)

  • Submitted affidavits in support of legal efforts, including a friend of the court brief in support of a Pitkin County effort to prosecute illegal trapping (2000)

  • Supported Urban Wildlife Rescue, Greenwood Wildlife Rehabilitation Sanctuary, Project Equus, the Humane Society of Boulder Valley, and Denver Dumb Friends League through referrals (ongoing)

  • Supported local animal rescue and rehabilitation groups through financial support and volunteer contributions (ongoing)

  • Provided media lists to like-minded groups (ongoing)

  • Partnered with citizens of Estes Park to pass a law prohibiting the exhibition of wildlife within the city and enlisted the support of Colorado wildlife rehabilitators in this effort (1999)

  • Been a principal partner in the creation of the Southern Plains Land Trust, which preserves prairie habitat in southeastern Colorado (1998)

  • Partnered with the Fund for Animals and Sinapu in a successful lawsuit against the Bureau of Prisons for its failure to follow the National Environmental Policy Act in a wildlife poisoning (2000)

  • Partnered with City of Boulder Open Space and Mountain Parks to present a forum on prairie dog issues (2002)

  • Signed on to several group comments, including a request to the Colorado Wildlife Commission for a rulemaking petition to end recreational prairie dog shooting (2002); comments to the U.S. Department of Agriculture regarding its environmental assessment for predator damage management in eastern Colorado (1999); and comments to the U.S. Fish and Wildlife Service on the status review of the black-tailed prairie dog (2002)

  • Co-written a letter to the editor with the Rocky Mountain Peace and Justice Center (2002)

  • Worked with the Wynkoop Brewery to introduce Prairie Preservation Day to Denver, Colorado (2000)

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